Entering the German Market
Over the past years, GoDataDriven has developed a unique data & AI curriculum for enterprises – from technical training to data literacy programs. GoDataDriven aims to build data and AI expertise within specialized teams and improve data literacy within organizations by bringing its training courses to the German market.
Almost a decade ago, data initiatives mainly came from innovation teams or pioneering tech companies. Today, data has proven its worth, and companies can hardly operate without leveraging its value. However, being successful with data and AI requires, amongst others, an investment in people and skills.
Following increased demand for digital and data transformations, plus a growing interest in GoDataDriven's training courses coming from German companies, establishing a local presence is a strategic move for the training provider.
Heading the expansion into the German market is Fred van Goethem, a seasoned commercial director hailing from Berlin. "Germany is at a tipping point. Start-ups and scale-ups are maximizing the benefits of digital, but a large number of established businesses haven’t reached that stage yet. We see a huge opportunity for growth and are especially excited to empower companies with world-class Data & AI capabilities,” says Van Goethem, Sales Manager DACH at GoDataDriven.
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