Applications of Artificial Intelligence

Applications of Artificial Intelligence

With the rise of applications based on Artificial intelligence, the business landscape has changed exponentially. An intelligent AI system mimics human interaction, learns how to make connections, and extract meanings without predefined algorithms. AI has proved to reduce human workforce in various fields. AI-powered tools offer speed and reliability at a much low cost.

9 Industries Using Artificial Intelligence Applications

Let’s explore artificial intelligence applications’ uses and their roles in enhancing the users’ overall experience.

1. AI in Social Media

AI-powered tools handle both social media creation and management. With a rise in social media users, it’s not child’s play to keep track of everything. But with the help of AI algorithms, social media channels can keep an eye on the unstructured user comments to offer a personalized experience and recognize the crisis. It also helps to deliver insights from your brand’s social media profiles and predict at scale. For instance, on Instagram, when you see the explore tab filled with your preferences, it’s because of AI algorithms. AI technology is assisting, providing content after analyzing different activities and demographics.

Facebook uses AI to serve you the content of your preference, recommending you tag options, identifying visuals, and various other tasks. It uses a Deep Text tool to understand the conversation better.

Using AI, Twitter deciphers which section of the image the user will like and creates a thumbnail after detecting a face from a complete picture.

Linkedin highlights the candidates actively looking out or more likely to respond for a new opportunity.

Another essential task that social media channels can perform efficiently is detecting fraud and removing propaganda-based hateful content with AI-powered applications.

2. AI in eCommerce

AI has helped the eCommerce industry to recommend products uniquely suited to shoppers. It has hugely made a difference in personalising the users’ journey, which has added massive value to online retailers. Accenture stated that AI could boost profitability rates by 59% in the wholesale and retail industries by 2035. For instance, Amazon is multiplying as they have logical and well-structured their working etiquettes. They use AI for the business’s logistics to efficiently handle the deliveries, which is why they have emerged as one of the preferred eCommerce platforms today. AI plays a significant role in managing and addressing fake reviews and reducing fraud possibilities to an extent. Overall, AI enhances the customer experience.

3. AI in Navigation

AI has evolved GPS technology with its accurate, timely, and detailed information. It estimates your travel time and detects several other parameters on a real-time basis, such as the number of lanes and road types, obstructions on the roads, etc., adding to the convenience. The technology works on the combination of Convolutional Neural Network and Graph Neural Network. Facebook AI Navigation Model has left a valuable mark in artificial intelligence. It has enabled the GPS to navigate under challenging environments.

Artificial Intelligence has given rise to several tech companies in the travel & logistics industry like Uber, Ola, etc. These companies use AI to improve operational efficiency, analyze road traffic, and optimize routes. But as users, it has given us confidence, security, and convenience. We get to know everything beforehand, right from travel times to expected ETAs and routes are taken, with the navigator handy on our mobile devices.

4. AI in Robotics

Google’s Deep Mind is the best example of AI in Robotics, another field where the uses of artificial intelligence are prominent. AI helps robots use real-time updates to sense obstacles and pre-plan the journey instantly. Robots powered by AI & ML help in various fields with advanced human-like capabilities, decreasing the workforce, and much more. For example:

  • AI in Agriculture: The fruits or vegetable plucking, spraying pesticides, and monitoring plants’ health conditions are done by AI-powered robots. Infarct, the advanced AI technology, has helped identify the defects and nutrient deficiencies in the soil with computer vision, robotics, and machine learning.

  • AI in Warehouses: In hospitals and factories warehouses, robotic technology handles inventories and carefully carry items from one place to another, reducing the human workforce

5. AI in Human Resource

AI-powered tools have simplified hiring processes, examining specific resource efficiency parameters to ascertain talent pools to choose from. As mentioned earlier, LinkedIn, one of the largest employment-oriented online platforms, uses AI to filter profiles helping hiring managers shortlist candidates based on specific skill sets.

6. AI in Healthcare

Artificial Intelligence is also used in healthcare to build machines that can detect chronic diseases. Recently, at UCLA, researchers identified cancer cells using AI technology. It also helps discover new drugs using the combination of historical data and medical intelligence.

7. AI in Marketing

AI-powered marketing tools helped in content creation, optimization of layout, copy, targeting, and much more, which helped in personalizing the user experience & journey. This increased conversions & improved the overall customer experience. Besides, AI-powered marketing tools like Rocco help generate social media content, tailor-made to user needs.

Finally, Chatbots powered by AI, Natural Language Processing, Natural Language Generation, and Natural Language Understanding can analyze the user’s language and respond in the ways humans do.

8. AI in Gaming

AI in gaming has enhanced player’s experience.No longer gaming is simply a choice between console or desktop computer. Instead, players expect immersive game experiences on a vast array of mobile and wearable devices, from smartphones to VR headsets and more. AI enables developers to deliver console-like experiences across device types.AI can create intelligent, human-like NPCs to interact with the players.

9. AI in Automobiles

Artificial Intelligence is the backbone of self-driving vehicles. By the end of 2030, around 85% of the cars will be autonomous cars, but the question arises whether our country’s road infrastructure will support these cars. But that is a debate for another day. Automotive engineers can apply AI to the vehicle’s camera, radar, cloud services, GPS, and much more. Also, AI can enhance the overall in-vehicle experience with unique features such as integrated emergency braking, blind-spot monitoring, and driver-assist steering.

Explore Career Opportunities in Artificial Intelligence

Artificial Intelligence’s career is witnessing immense growth as almost every industry globally implements AI-powered applications to reduce repetitive work and enhance work efficiency. With the increase in demand, job hunters are also expected to have relevant technical skills to succeed in this field. If you wish to explore your career prospects & learn more about AI, you can contact Xebia Global Academy.

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